Meeting/Event Information

Local is Lovely

January 16, 2018
5:30 PM - 8:30 PM

East End Market
3201 Corrine Dr.
Orlando, FL 32803


Local is Lovely: Incorporating local offerings can add that special spark to your next event.

Our event will begin in the courtyard with happy hour cocktails and light appetizers.  Mingle inside and outside the Market Hall complimented with Live acoustic music.  Later moving into another event space upstairs we will enjoy local food tastings prepared by Cuisiniers followed by a presentation with John Rife. Wrapping up our local treats experience with dessert in the demo kitchen. 

John Rife is native to Central Florida and a passionate supporter of the small businesses and food entrepreneurs that are making the area a vibrant and tasty place to live.

He is the owner of East End Market, a neighborhood market and food hall in the Audubon Park Garden District of Orlando, Florida. The two-story structure is home to a dozen food merchants, a large event space, a market garden, a demonstration kitchen, an incubator kitchen, offices, retail shops, a full-time, award-winning caterer and a world-class restaurant.

He is the founder of the Winter Park and Winter Garden Harvest Festivals, operates the Winter Park Urban Farm and Apiary and is a co-founder of a pedal powered backyard farming initiative called FLEET Farming.  

John also serves as the executive director of 4 Roots Farm and Agriculture center.  This flagship program of the 4 Rivers Smokehouse Foundation strives to model sustainable local food systems that inspire students, train farmers, delight eaters and stimulate the health and economic vitality of our local communities. 

Combining more than 15 years of experience as a commercial real estate developer and the super powers of his green thumbs John’s mission is to grow more growers, provide farm-fresh produce to the food insecure of Central Florida and to bring the best and brightest minds in sustainable agriculture to the table to shape the future of Florida’s local food system.   


Thank You To Our Event Sponsors!



$35.00 Member Registration
$45.00 after 12:00 am January 12

$35.00 Member Registration - Other ILEA Chapters
$45.00 after 12:00 am January 12

$45.00 Non-Member Registration
$60.00 after 12:00 am January 12

$20.00 Student Member Registration
$30.00 after 12:00 am January 12