Meeting/Event Information

The Creative Curve with Guest Speaker Allen Gannett

January 15, 2019
5:30 PM - 8:30 PM

TBA

A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.

Join us in welcoming Allen Gannett to Orlando on Tuesday, January 15th 2019 to speak about the topic of his best selling book “The Creative Curve”

BONUS - anyone who registers by January 10th will receive a free copy of his book at this meeting. 


We've been told a lie about the nature of creativity.

We're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterdayin a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.

New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new- the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.

 

THANK YOU TO OUR SPONSORS

Tickets

$35.00 Member Registration
$45.00 after 12:00 am January 7

$45.00 Non-Member Registration
$60.00 after 12:00 am January 7

$20.00 Student Member Registration
$30.00 after 12:00 am January 7

$25.00 Student Non-Member Registration
$35.00 after 12:00 am January 7